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product analytics

Beginner’s Guide to Cohort Analysis for Retention

July 13, 2026 by guide@thegrowthstudy.site
A line chart showing cohort retention curves with multiple lines representing different user cohorts over time

Cohort analysis reveals why customers leave. This beginner’s guide walks you through grouping users by behavior, reading retention tables, and acting on the data.

Categories Analytics & Data Tags analytics for beginners, cohort analysis, customer retention, growth analytics, product analytics, retention, SaaS metrics, user behavior 1 Comment

Google Analytics vs Mixpanel: Which Tool for Growth?

July 13, 2026 by guide@thegrowthstudy.site
Analytics dashboard on a laptop screen comparing Google Analytics vs Mixpanel

Deciding between Google Analytics and Mixpanel for growth? This comparison covers their core differences, ideal use cases, and how to align each tool with your growth stage and objectives.

Categories Analytics & Data Tags analytics comparison, data-driven growth, Google Analytics, growth analytics, marketing attribution, Mixpanel, product analytics, SaaS metrics 1 Comment

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